Every so often we review where our marketing dollars should go, or not.
We avoid the topic for weeks, then we're suddenly facing a deadline. I rail equally against print media and web ads, which I never ever click on unless my finger slips. I moan that in the good old days (2006) all we needed was the VO Blog as our main advertising vehicle, since there weren't as many bike blogs then as there are now. And also in the good old days, under our old ecommerce platform, every order was linked to a point of entry (e.g., if you came to Velo Orange from, say, a lingerie site, we knew it.) Then we again table discussion and move on to how our new coffee maker is performing.
And so we repair to our focus group, you, because I don't think we've ever asked you before: Where did you first encounter Velo Orange? Did you look for a specific item on the web? Pass a VO frame on the trail? Peruse a style blog? We'd greatly appreciate your taking the poll below; if you choose "other," please tell us in the comments what that "other" is.
17 May, 2013
Posted by VeloOrange at 2:29:00 PM